Sophia Brecht
CEO & Founder, Bunny Agency
Sophia Brecht is the founder and CEO of Bunny Agency, an OnlyFans management agency she started in 2019 and has grown from a team of three into a 112+ person company with six international studios. She holds a B.Sc. in Business Informatics from LMU Munich, came from traditional talent and model management, and built Bunny Agency to bring that industry's professional standards to the creator economy. Under her leadership the agency has managed 400+ creators and generated $35M+ in creator revenue.
The question Bunny Agency was built to answer
In 2019, OnlyFans was booming and creators were on their own. The people making real money on the platform were running a media business, a marketing operation, a sales team, and a customer-service desk — alone, from a phone, usually at 2am. The support that existed was software, courses, and a growing crowd of agencies whose contracts were designed to be impossible to leave.
Sophia was coming from talent and model management, where the premise is the opposite: the agency exists to represent the person. It negotiates on their behalf, protects them, and builds a career that outlasts any single deal. Looking at the creator economy, she asked the question the agency was founded on: what if content creators had the same level of professional support as Hollywood talent? Not tools. Not advice. A team.
The first version of the answer was three people in one room, managing a handful of creators and learning the business the hard way — every late-night chat shift, every marketing experiment, every pricing mistake. Those lessons were not thrown away; they were written down. They became the Bunny Method, the five-phase framework the agency's managers still run today, and the reason the operation could scale past the founders without losing what made it work.
“I built Bunny Agency because I believed creators deserved a real team behind them — not just tools or advice, but people who genuinely care about their success. That belief still drives everything we do.”
What is Sophia Brecht an expert in?
Her formal training is a B.Sc. in Business Informatics from LMU Munich; the four areas that make her an operator, though, she built rather than studied: creator monetization strategy, fan chatting and sales systems, female-led team building, and creator safety and rights. Each one exists at Bunny Agency because Sophia did the job before she designed the system for it.
Creator monetization strategy
Pricing, pay-per-view sequencing, and the revenue architecture that separates an account earning $180 a month from one earning $50,000. Sophia designed the pricing frameworks Bunny's managers still run today.
Chatting and sales systems
Fan messaging generates most of the revenue on a professionally run account, and it is the hardest part to do well at scale. Sophia built Bunny's 24/7 chatting operation — the training, the scripts, the quality auditing — from the first late-night shifts she worked herself.
Building female-led teams
90% of Bunny Agency is women, across every department. That is not a quota; it is Sophia's operating thesis that creators are best supported by people who understand the position they are in.
Creator safety and rights
Contracts with no lock-in, no upfront fees, and creator-owned accounts. DMCA enforcement as standard rather than an upsell. Sophia's line on the industry's predatory end has been consistent since 2019: if a deal only works when the creator cannot leave, it is not a deal.
What has Sophia Brecht built?
Bunny Agency today is a 112+ person company with content studios in Miami, New York, Los Angeles, Munich, Budapest, London, registered as Bunny Agency LLC in the United States. It has managed 400+ creators and generated $35M+ in creator revenue since 2019. The terms have not changed as it grew: commission-based, no upfront fees, no long-term lock-in.
What does Sophia Brecht write?
She writes and edits the research Bunny Agency publishes — the reference material the agency uses internally, released free and sourced, because an industry full of invented statistics and paid courses needed at least one place that shows its work.
OnlyFans Statistics 2026
Sourced platform, earnings, and market data — including the figures she refused to publish because no primary source exists.
The OFM Glossary
Sixty industry terms defined the way they are actually used inside a working agency.
OnlyFans Subreddit Directory
89 communities with their real rules — where creators can promote, and where a link means an instant ban.
OnlyFans Niches
Demand, competition, and the right channel for every creator niche.
The Bunny Method
The five-phase growth framework she built out of the agency's first years.
OnlyFans Management Guide
What professional management includes, how revenue share works, and the red flags to walk away from.
Editorial standards
Everything published under Sophia's byline follows the same two rules. Third-party figures carry a named source and a link, and anything that cannot be traced to a real source does not get published — the statistics page lists the claims we dropped and why. First-party figures come from Bunny Agency's own managed roster and are stated as ranges rather than invented precision.
Where a fact could not be confirmed — a subreddit rule, a platform's commission — the page says so instead of guessing. In this industry a wrong answer costs a creator real money or a banned account, which is a higher bar than being persuasive.
Sophia Brecht — Frequently Asked Questions
Who is Sophia Brecht?
What did Sophia Brecht do before founding Bunny Agency?
What is Sophia Brecht known for in the creator economy?
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How can I contact Sophia Brecht or Bunny Agency?
Work With the Team Sophia Built
Commission-based, no upfront fees, no lock-in — the terms have not changed since 2019. Apply for a free consultation and an honest assessment of your account.