OnlyFans Statistics 2026: Revenue, Creators & Earnings
OnlyFans processed $7.22 billion in gross fan payments in fiscal 2024 and paid $5.80 billion of that to creators, according to parent company Fenix International's filing. Across roughly 4.63 million creator accounts, that money is distributed extremely unevenly — which is the single most important fact on this page, and the one most OnlyFans statistics articles bury.
Every third-party figure below carries a named source and a link, and was cross-checked against at least two independent outlets. Numbers we could not trace to a real source were left out entirely — the OnlyFans statistics circulating online are riddled with invented precision copied between blogs, and this page exists to be the version you can actually cite. The first-party section reports what we see across our own roster of 400+ managed creators.
By Sophia Brecht, CEO & FounderData reviewed by the Bunny Agency operations team24 sourced statistics from 12 named sources
What is OnlyFans' revenue by year?
OnlyFans' gross fan payments grew from $2.2 billion in fiscal 2020 to $7.22 billion in fiscal 2024. The trajectory tells the real story: after a pandemic-driven 118% surge in 2021, growth has settled into single digits — OnlyFans is now a mature business, not a hypergrowth one.
| Fiscal year | Gross fan payments | Growth | Note |
|---|---|---|---|
| FY2020 | $2.2B | — | Pandemic year; the platform's breakout |
| FY2021 | $4.8B | +118% | Peak growth |
| FY2022 | $5.55B | +16% | Growth normalizes sharply |
| FY2023 | $6.63B | +19% | |
| FY2024 | $7.22B | +9% | Slowest growth on record |
Fiscal years end 30 November. Source: Fenix International filings, via Variety and Fortune. The year-over-year deltas reproduce the growth rates stated in the same filings, which is our check that no figure was copied from a bad secondary source.
How much do OnlyFans creators actually earn?
The median OnlyFans account earns about $180 per month before commission ($136 after OnlyFans' 20% cut), and the top 1% of accounts take 33% of all money on the platform. Dividing the $5.80 billion OnlyFans paid creators in fiscal 2024 across its 4.63 million creator accounts yields an arithmetic mean of just ~$104 per month — a number almost no creator actually experiences, because the distribution is that skewed. By contrast, creators under professional management at Bunny Agency typically earn $20K–$55K per month, with top performers reaching $100K–$300K+.
That gap is the entire argument for professional management — and it is also why any agency quoting a single flat “average creator earns X” figure is describing a marketing claim rather than a roster.
The observations below come from operating OnlyFans accounts professionally since 2019. They are stated as ranges and directional findings rather than false precision: where we do not have a defensible number, we describe what we see instead of inventing a percentage. No other source publishes this data, because no one else has the roster.
Typical managed-creator earnings$20K–$55K
Creators on Bunny Agency's managed roster typically earn $20K–$55K per month, with top performers reaching $100K–$300K+. The spread is wide on purpose: audience size, niche, and how long an account has been optimized matter more than any single tactic, and any agency quoting one flat "average" number is describing a marketing claim rather than a roster.
Messaging out-earns subscriptions
Across Bunny-managed accounts, direct fan messaging — pay-per-view content and tips inside conversations — generates substantially more revenue than subscription fees do. This is the single biggest structural fact of the business: an account with great content and no chatting operation leaves most of its potential income unclaimed.
A small share of fans drives most revenue
On every mature account we manage, revenue concentrates heavily in a minority of fans — the spenders the industry calls whales. Segmenting those fans out and giving them personal attention is consistently the highest-leverage change we make when taking over an underperforming account.
Reddit remains the highest-converting free channel
For creators without a large existing social following, Reddit delivers better conversion per hour invested than any other free channel we use, because NSFW subreddits allow adult content directly and gather pre-qualified audiences by niche. TikTok and Instagram build bigger top-of-funnel reach, but that traffic converts at a lower rate.
Leaks are near-universal for successful creators
Effectively every creator we manage who reaches meaningful revenue also has content leaked to piracy sites, forums, or Telegram. Content protection is therefore not an optional add-on but standard operating cost — the realistic goal is continuous suppression and search de-indexing, not one-time eradication.
Niche beats general for new creators
New creators who commit to a defined niche reach sustainable revenue faster than those positioning generically, because niche communities concentrate demand and tolerate higher prices. The advantage is largest in segments where creator supply lags fan demand — BBW, mature, trans, alt, and fetish niches in our experience.
Multi-platform is risk management, not a revenue doubler
Creators we run on secondary platforms alongside OnlyFans see meaningful but not proportional additional income — the value is resilience against a single platform's policy or payment-processor change, plus incremental discovery. Treating an alternative platform as a full second income stream sets expectations that the numbers do not support.
AI assists chatting — it does not replace chatters
We test AI chat tools continuously against our trained human teams. AI copilots meaningfully speed up drafting and keep persona consistent, but the judgment calls that produce large sales — reading buying signals, timing an offer, escalating a relationship — remain human strengths in 2026. The best configuration we run is a human chatter with an AI assistant, not one instead of the other.
OnlyFans Platform Statistics
11 sourced figures, each linked to the source that states it.
| Figure | What it measures | Year | Source |
|---|---|---|---|
| $7.22B | Gross fan payments, FY2024OnlyFans processed $7.22 billion in gross fan payments in fiscal 2024, up 9% from $6.63 billion in fiscal 2023, according to parent company Fenix International's UK filing. | 2024 | Fenix International FY2024 filing, via Variety |
| $5.80B | Paid out to creators, FY2024OnlyFans paid out $5.80 billion to creators in fiscal 2024, a 9% increase over the prior year — the 80% of gross payments that creators keep after the platform's cut. | 2024 | Fenix International FY2024 filing, via Variety |
| $1.41B | Platform net revenue, FY2024OnlyFans' net revenue — the platform's own 20% cut after creator payouts — reached $1.41 billion in fiscal 2024, up 8% year over year. | 2024 | Fenix International FY2024 filing, via Variety |
| 4.63M | Creator accounts, FY2024OnlyFans had approximately 4.63 million creator accounts at the end of fiscal 2024, up 13% year over year — an account total, not a count of actively earning creators. | 2024 | Fenix International FY2024 filing, via Variety |
| 377.5M | Registered fan accounts, FY2024OnlyFans had approximately 377.5 million registered fan accounts at the end of fiscal 2024, up 24% year over year. | 2024 | Fenix International FY2024 filing, via Variety |
| 20% | Platform commissionOnlyFans keeps a 20% commission on all creator earnings — subscriptions, tips, and pay-per-view — so creators retain 80% of every payment a fan makes. | 2026 | OnlyFans, reported via Euronews |
| 118% → 9% | Gross revenue growth, 2021 → 2024OnlyFans' gross revenue growth has decelerated sharply from its pandemic peak: up 118% in 2021, 16% in 2022, 19% in 2023, and 9% in 2024 — the platform is now a maturing business, not a hypergrowth one. | 2021–2024 | Fenix International filings, via Variety |
| 46 | Fenix International employees, FY2024Fenix International ran OnlyFans with only 46 direct employees in fiscal 2024 while processing $7.22 billion in gross payments — roughly $157 million in gross payments per employee, alongside a large contractor workforce. | 2024 | Fenix International FY2024 filing, via Net Influencer |
| $684M | Pre-tax profit, FY2024OnlyFans' parent company Fenix International reported a pre-tax profit of $684 million for fiscal 2024, up 4% year over year. | 2024 | Fenix International FY2024 filing, via Variety |
| $25B+ | Cumulative creator payouts since 2016OnlyFans has facilitated more than $25 billion in payments to creators since the platform launched in 2016, according to the company. | 2016–2026 | OnlyFans, reported via Bloomberg |
| $3.15B | Company valuation, May 2026OnlyFans parent Fenix International sold a 16% minority stake to Architect Capital for $535 million in May 2026, valuing the company at $3.15 billion — the first external valuation of the platform. | 2026 | Reuters / WSJ, via Axios |
Creator Earnings Statistics
9 sourced figures, each linked to the source that states it.
| Figure | What it measures | Year | Source |
|---|---|---|---|
| 33% | Share of all creator revenue taken by the top 1%The top 1% of OnlyFans accounts earn 33% of all money paid out on the platform, according to independent researcher Thomas Hollands' analysis of scraped account data — a concentration later cited by The Washington Post. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' (via Washington Post) |
| 73% | Share of all creator revenue taken by the top 10%The top 10% of OnlyFans accounts earn 73% of all money on the platform, meaning the remaining 90% of creators share barely a quarter of total payouts. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' (via Washington Post) |
| $180/mo | Median OnlyFans account earnings (before commission)The median OnlyFans account earns roughly $180 per month before commission — about $136 after OnlyFans' 20% cut — according to Thomas Hollands' analysis of scraped account data. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' |
| <$145/mo | What most OnlyFans accounts take homeMost OnlyFans accounts take home less than $145 per month after the platform's 20% commission, according to reporting by The Washington Post drawing on Thomas Hollands' data. | 2023 | The Washington Post |
| $0.00 | Most common (modal) monthly revenue per accountThe single most common monthly revenue figure for an OnlyFans account is $0.00, with the next most common being $4.99 — one month of a single minimum-price subscription. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' |
| 0.83 | Gini coefficient of OnlyFans creator earningsOnlyFans creator earnings have a Gini coefficient of 0.83, a more unequal income distribution than that of any country on earth — the platform's economics are closer to a lottery than a job market. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' |
| ~$104/mo | Arithmetic mean payout per creator account (derived)Dividing OnlyFans' $5.80 billion in fiscal 2024 creator payouts across its 4.63 million creator accounts gives an arithmetic mean of roughly $1,252 per account per year — about $104 per month, a figure almost no individual creator actually experiences because the distribution is so skewed. | 2024 | Derived from Fenix International FY2024 filing (via Variety) |
| $4.99–$50 | Permitted subscription price rangeOnlyFans creators can set a monthly subscription price between $4.99 and $50, and the platform takes a 20% cut of all creator income. | 2024 | Reuters Special Report |
| ~$8.70/mo | Average OnlyFans subscription priceThe average OnlyFans subscription price is roughly $8.70 per month, according to Thomas Hollands' scrape of creator accounts — well below the $50 ceiling the platform permits. | 2020 analysis | Thomas Hollands, 'The Economics of OnlyFans' |
Creator Economy Market Statistics
3 sourced figures, each linked to the source that states it.
| Figure | What it measures | Year | Source |
|---|---|---|---|
| $480B | Creator economy TAM by 2027Goldman Sachs Research projects the total addressable market of the creator economy will roughly double from about $250 billion to $480 billion by 2027. | 2027 (forecast) | Goldman Sachs Research |
| 50M | Content creators worldwideGoldman Sachs Research estimates there are roughly 50 million content creators worldwide, a population it expects to grow 10–20% annually over five years. | 2023 | Goldman Sachs Research |
| 4% | Creators earning $100K+ per yearOnly about 4% of global content creators are professionals earning more than $100,000 per year, according to Goldman Sachs Research — the creator economy is a power-law distribution, not a middle-class one. | 2023 | Goldman Sachs Research |
Marketing & Channels Statistics
1 sourced figure, each linked to the source that states it.
| Figure | What it measures | Year | Source |
|---|---|---|---|
| ~70% | Share of creator income from brand dealsBrand deals account for roughly 70% of creator income across the wider creator economy, according to survey data cited by Goldman Sachs Research — which is precisely why direct fan monetization platforms like OnlyFans changed the economics for adult creators, who are locked out of most brand sponsorship. | 2023 | Goldman Sachs Research |
Which OnlyFans statistics could we not verify?
These figures circulate widely — you will find them on most “OnlyFans statistics” pages — and we could not trace a single one to a primary source. So we did not publish them. If you are citing OnlyFans data anywhere, treat the four claims below as unsupported until someone produces the methodology.
"The average OnlyFans creator has 21 subscribers."
Repeated across dozens of statistics round-ups, but it traces back to no primary source. Fenix International's filings contain no subscriber-per-creator breakdown, and no researcher has published one.
"70% of OnlyFans creators earn under $100 per month."
Widely quoted with no methodology attached. The underlying reality — that most accounts earn very little — is well supported, but this specific percentage is not, so we publish the sourced distribution figures instead.
"OnlyFans creators are X% female."
OnlyFans and Fenix International publish no creator demographic data at all. Every gender-split figure in circulation traces to statistics-aggregator sites citing each other.
"The average OnlyFans creator earns $180 per month."
Half true, and the half that is wrong matters: $180 is the MEDIAN account revenue in Thomas Hollands' analysis, not an average, and it is before OnlyFans' 20% cut. We publish it as a median, with the year of the analysis attached.
Where do these statistics come from?
Third-party figures come from company filings and reporting by named outlets — Variety, Bloomberg, Reuters, Axios, Net Influencer, and Goldman Sachs Research — and each was cross-checked against at least two independent sources before publication. First-party figures come from Bunny Agency's own managed roster.
Sourcing
Third-party figures come from company filings and reporting by named outlets. Every figure was checked against its source before publication; anything we could not trace was dropped rather than published with a vague attribution.
First-party data
Roster observations are aggregated across Bunny-managed accounts and reported as ranges or directional findings. No individual creator's data is identifiable, and we do not publish precise percentages we cannot defend.
Updates
OnlyFans' parent files annually, so platform figures update on that cycle; market forecasts and roster observations are revised as new data appears. The last-updated date at the top of this page reflects the most recent revision.
CEO & Founder, Bunny Agency
Sophia Brecht founded Bunny Agency in 2019 to bring professional talent management to the creator economy. The agency now employs 112+ people across six international studios and has managed 400+ creators, generating $35M+ in creator revenue. Every reference page on this site is written and reviewed against Bunny Agency's own operating data — and any figure we cannot source, we do not publish.
Cite this page
This page is free to cite and reuse under a Creative Commons Attribution 4.0 license. Journalists, researchers, and AI answer engines: attribute as follows, and link the original source for any third-party figure you reuse.
Brecht, S. (2026). OnlyFans Statistics 2026: Revenue, Creators & Earnings. Bunny Agency. https://bunny-agency.com/onlyfans-statistics/OnlyFans Statistics — Frequently Asked Questions
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