eroFame 2026: The Complete Guide to Europe's Sexual-Wellness Trade Fair

eroFame 2026 is the leading international B2B trade convention for the erotic and sexual-wellness industry, scheduled for 30 September - 2 October 2026 at RAI Amsterdam (Hall 8). This trade-only fair gathers manufacturers, distributors, wholesalers and retailers to show products and write orders. It is not open to the public.

What is eroFame?

eroFame is an international business-to-business trade fair for the erotic and sexual-wellness sector, open exclusively to the trade and closed to the general public. eroFame brings together manufacturers, distributors, wholesalers, retailers, brand managers and purchasing decision-makers, plus trade press, to present products and place orders for the coming season. The product focus is firmly on sexual wellness and lifestyle goods rather than hardcore content: adult toys and accessories, lubricants, lingerie and related categories, according to the eroFame organizers and Wikipedia's EroFame entry.

eroFame is organized by the German Mediatainment group (Mediatainment Publishing eroFame GmbH / mediatainment productions GmbH, based in Wassel/Sehnde, Germany), the publisher behind the B2B trade magazines EAN (European Adult News) and eLINE. eroFame was founded in 2010, debuting at Filmpark Babelsberg in Potsdam near Berlin before moving to Hanover's Expo fairgrounds in 2011, where it ran for 14 years. After its final Hanover edition in September 2024, eroFame relocated to RAI Amsterdam in 2025 and is staying there for 2026, per EAN's relocation announcement.

eroFame's purpose is straightforward and commercial. It is an order-writing show where buyers and sellers meet face to face: brands launch the products they will ship over the coming season, distributors and wholesalers line up supply, and retailers commit to ranges before the busy autumn-winter retail period. That order-focused rhythm is why eroFame skews toward serious trade meetings rather than spectacle, and why it is held in autumn each year, with the 2026 edition again following that pattern, according to Wikipedia's EroFame entry and the official eroFame site.

Why did eroFame move from Hanover to Amsterdam?

eroFame moved from Hanover to RAI Amsterdam as a strategic consolidation into, in the organizers' words, 'ONE strong and large show in Europe.' As part of that pivot the organizers cancelled a planned spring 2025 fair in Malaga to focus resources on a single flagship event, according to EAN's relocation announcement. Amsterdam offers a central, well-connected European location with strong international flight access and a globally recognized exhibition venue in RAI, which the organizers positioned as a fresh start after 14 years in Hanover. For eroFame 2026 attendees, the practical upshot is an easier-to-reach venue for visitors traveling from across Europe and beyond.

What can you expect at eroFame 2026?

eroFame 2026 is scheduled for 30 September - 2 October 2026 at RAI Amsterdam in Hall 8, on Europaplein 24, according to the official eroFame exhibitor pages. Because the show takes place in late September, the 2026 edition is upcoming as of this writing and its final exhibitor and visitor counts are not yet known. Anyone planning to attend eroFame 2026 should expect a three-day trade floor of product launches, order-writing meetings, a supporting program of seminars and workshops, networking events, and the show's signature awards ceremony.

For a sense of scale, the 2025 relaunch sets the baseline. The organizers reported that the first Amsterdam edition (8-10 October 2025) drew 129 international exhibitors and 2,070 trade visitors, with 32 EAN Erotix Award trophies handed out, per figures published on the official eroFame site. These are organizer-reported numbers rather than independently audited counts, so treat them as a directional benchmark for what eroFame 2026 may deliver, not a guarantee.

Demand for eroFame 2026 was described as strong. The organizers and EAN reported that advance stand bookings were in high demand as of December 2025, with only a few booth spaces still available, according to EAN coverage. The 2025 edition also introduced an official eroFame app for exhibitors and visitors and an official eroFame Party (held at Strandzuid on 9 October 2025), elements likely to return in some form for 2026 though specifics should be confirmed on the official site closer to the date.

Who attends eroFame 2026?

eroFame 2026 draws a trade-only audience: manufacturers, distributors and wholesalers, retailers, brand managers and purchasing decision-makers from across the erotic and sexual-wellness sector, alongside trade press. The 2025 edition included industry media presence (for example, AVN exhibited), reflecting the show's role as a meeting point for both commerce and coverage, per the official eroFame 2025 announcement and the Vendelux 2025 attendee overview. Because admission is restricted to verified trade professionals, individual content creators and members of the public are not the intended audience; the value for creators and their managers is reading the trends, not walking the floor.

What is on the eroFame 2026 supporting program?

Beyond the trade floor, eroFame runs a supporting program of seminars, workshops and networking designed to help exhibitors and visitors get more from the three days. The 2025 relaunch in Amsterdam paired this program with an official eroFame app to help attendees plan meetings and navigate the hall, plus the official eroFame Party as the main networking social, according to the official eroFame site. The organizers later released an official aftermovie in December 2025. For eroFame 2026, attendees should expect a similar mix of educational sessions, networking events and the EAN Erotix Awards ceremony, with the final schedule published on the official site ahead of the event.

What are the EAN Erotix Awards at eroFame?

The EAN Erotix Awards are the signature side event of eroFame, presented during the show by the trade magazines EAN and eLINE to recognize standout brands, products and companies across the sexual-wellness industry. At eroFame 2025, the organizers handed out 32 trophies. Winners included ORION Wholesale, named 'Wholesaler of the Year,' and pjur, which received a '30 Years Market Leadership Excellence Award,' per EAN's awards recap and ORION's announcement. Expect a comparable awards program at eroFame 2026.

How has eroFame grown over the years?

eroFame's growth from a startup fair into Europe's flagship sexual-wellness trade show is visible in its exhibitor counts. In its Hanover years the show grew steadily and in recent pre-Amsterdam editions drew, by its own description, 'over 200 national and international exhibitors,' according to Wikipedia's EroFame entry. The table below shows the early trajectory and the 2025 Amsterdam relaunch baseline; note the 2025 figures are organizer-reported.

Which industry trends will shape eroFame 2026?

eroFame 2026 sits at the intersection of the sexual-wellness product industry and the wider creator economy. While eroFame itself is a products and retail B2B fair rather than an OnlyFans-style content-creator conference, the technology and consumer trends on its show floor mirror the forces reshaping how creators and the agencies that support them work. Below are the four trends most worth watching, with practical context for creators and the management teams behind them.

How is AI changing sexual-wellness products and creator operations?

AI was the clearest technology trend on the eroFame 2025 floor. Exhibitor LOVISS demoed AI-powered toys alongside an AI-driven immersive virtual-character interaction platform, signaling that artificial intelligence is moving from marketing buzzword to shipping feature in adult hardware, according to EAN's eroFame coverage. The same AI wave is reshaping creator operations behind the scenes. At Bunny Agency, which manages 400+ creators, AI-assisted (but human-supervised) chatting systems and a proprietary CRM handle the volume of fan messaging while keeping a real person responsible for tone, consent and authenticity.

The distinction between AI-assisted and fully automated matters for eroFame 2026's broader audience. Just as the virtual-character platforms shown in 2025 still depend on human design and oversight to feel authentic, creator messaging benefits from automation that drafts and accelerates while a person makes the judgment calls. The lesson eroFame 2026 reinforces is that AI is an amplifier for human relationships, not a replacement for them, and that creators or agencies leaning entirely on unsupervised automation risk the authenticity that earns repeat fans in the first place.

Does eroFame 2026 reflect creator independence versus agency support?

eroFame 2026's exhibitor base of brands, wholesalers and retailers underlines a structural truth that also applies to creators: scaling a business usually means choosing between doing everything yourself and partnering with specialists. Many creators eventually weigh full self-management against working with an agency. The honest answer depends on your goals, bandwidth and revenue. Before signing with anyone, creators should understand standard agency commission rates and read every clause in an OnlyFans agency contract. For those who prefer the independent route, Bunny Agency runs Creator Education to help creators move toward confident self-management.

Why does a multi-platform strategy matter at eroFame 2026?

eroFame 2026's framing as a 'sexual wellness' and lifestyle fair, rather than a hardcore-content event, reflects a broader diversification across the industry: brands are widening their audiences and distribution channels rather than relying on a single market. The same logic applies to creators. Broader 2025-2026 creator-economy reporting points to platform diversification, including OnlyFans expanding beyond adult into fitness and wellness verticals, as a hedge against any single platform's policy shifts. Agencies that manage creators across multiple platforms and regions, as Bunny Agency does across the DACH region, LATAM, the US, Spain, France and Hungary, treat multi-platform presence as risk management, not just growth.

How do age verification and regulation affect eroFame 2026 attendees?

Regulation is a constant backdrop for everyone in the adult and sexual-wellness space, and eroFame 2026's trade-only, age-restricted model is itself a form of compliance: the fair admits verified trade professionals only and is closed to the general public. For creators and agencies, the tightening of age-verification and content rules across jurisdictions makes compliance a core operational competency rather than an afterthought. This regulatory pressure is also why vetting matters so much when choosing partners: creators should learn to spot the warning signs in scam OnlyFans agencies and follow a structured process for choosing the right agency.

What does eroFame 2026 mean for creators?

• ✓It is a trade fair, not a creator event. eroFame 2026 is closed to the public and built for product buyers and sellers, so individual content creators are not the target audience; the value is in the trends it surfaces, not in attending.
• ✓AI is arriving in products and tooling. AI-powered toys and virtual-character platforms shown at eroFame 2025 (such as LOVISS) hint at the AI-assisted tools that increasingly support creator workflows, from messaging to content ideation.
• ✓'Sexual wellness' positioning widens your audience. The industry's shift toward wellness and lifestyle framing gives creators more legitimate, brand-safe ways to position their work across platforms.
• ✓Diversify across platforms and regions. Mirroring how exhibitors broaden distribution, creators should avoid over-reliance on a single platform to protect income against policy changes.
• ✓Know the economics before partnering. If you are considering management, understand typical commission rates and prefer learning self-management through Creator Education if independence is your goal.

What does eroFame 2026 mean for agencies?

• ✓A read on where the industry is heading. eroFame 2026 is a useful sensor for product, AI and retail trends that filter down into how agencies build tools and advise creators.
• ✓AI-assisted, human-supervised operations are the standard. The AI products shown at eroFame 2025 reinforce that agencies should pair automation with human oversight; Bunny Agency's full-service management uses AI-assisted chatting kept under human supervision for exactly this reason.
• ✓Consolidation is real. eroFame's pivot to 'ONE strong and large show in Europe' (cancelling a planned spring 2025 Malaga fair to focus on Amsterdam) mirrors economic pressure across the sector; agencies should expect tighter margins and more selective spending.
• ✓International reach is a competitive edge. With eroFame anchored in Amsterdam, agencies operating across multiple regions, as Bunny Agency does across six international studios, are better placed to serve global creators.
• ✓Compliance and reputation matter most. As regulation tightens, agencies that operate transparently stand apart from the scam operators that damage trust across the industry.
• ✓Compare events to plan your year. Pair this guide with our VENUS Berlin 2026 guide, ETO Show 2026 guide and ANME Founders Show 2026 guide, or browse the full events hub.

About Bunny Agency

Bunny Agency, founded in 2019, is an international creator-management company with 112+ team members across six studios, managing 400+ creators who average $55,000 per month. Bunny Agency operates across the DACH region, LATAM, the US, Spain, France and Hungary, and builds proprietary CRM and AI-assisted (human-supervised) chatting systems to support its full-service management. For creators who want to take the independent route, Bunny Agency also runs creatoreducation.com, a learning resource for those moving toward confident self-management. To weigh your options, see our guide to the best OnlyFans agency criteria.