EroSpain 2026: The Complete Guide to Barcelona's Sexual-Wellness Trade Fair

EroSpain 2026 was the 4th edition of Spain's leading B2B trade fair for the erotic and sexual-wellness industry, held 17-19 May 2026 at Fira de Barcelona, Montjuic (Hall 1). It gathered manufacturers, distributors, brands and specialist retailers to showcase toys, lingerie, intimate cosmetics and sex-tech to industry professionals.

What is EroSpain?

EroSpain, officially branded 'Erospain - Mediterranean B2B Expo,' is a professional (business-to-business) trade fair for the erotic and sexual-wellness sector, described on its own materials as the 'Feria Internacional para Profesionales del Sector Erotico.' EroSpain brings together manufacturers, distributors, wholesalers, brands and specialist shops to present new products and innovations across erotic toys, lingerie, intimate cosmetics and sex-tech, according to the official EroSpain site. The fair is held annually in Barcelona and positions itself as the key Mediterranean and Southern-European meeting point for the trade.

EroSpain's first edition ran 23-25 April 2023 at Fira de Barcelona on Placa d'Espanya, with around a hundred exhibitors and free entrance for professionals, according to a 2023 industry preview by Unik SEO. The 2026 edition was the fourth, confirming EroSpain's status as a recurring annual fixture on the European sexual-wellness calendar, per the Spanish trade-fair association (AFE) listing.

EroSpain's exact organizing legal entity is not stated on its official 'About' page. The official site and the AFE listing present 'Erospain' as the event organizer with Fira de Barcelona as the venue partner, though a 2023 third-party article instead described Fira de Barcelona itself as the organizer. Because sources conflict, treat the precise organizer entity as unconfirmed and verify it on the official EroSpain site if it matters for your planning.

What happened at EroSpain 2026?

EroSpain 2026 took place 17-19 May 2026 at Fira de Barcelona, Montjuic, in Hall 1 on Placa d'Espanya, with show hours of 10:00-18:00 on 17 and 18 May and 10:00-16:00 on the closing day, according to the official EroSpain events page and the AFE listing. All primary sources, including the official site, AFE, JRL Charts and Synergy Media, agree on these dates.

No verified visitor or exhibitor headcount has been published for EroSpain 2026, or for any prior edition. The official site displays roughly 60-plus exhibitor logos but states no attendance figure, and the 2023 edition was described only as having 'about a hundred' exhibitors. Anyone citing a specific EroSpain 2026 attendance number should treat it with caution: the organizers have not released audited figures. (One commonly seen '153,000 square meters' figure refers to the entire Fira de Barcelona venue, not EroSpain's exhibition footprint.)

Which brands and product launches stood out at EroSpain 2026?

EroSpain 2026's most-covered highlights came from three brands. Lovense showcased a retention-focused retail strategy at Booth #110, presenting its connected-device ecosystem and business model across four interactive touchscreen displays rather than relying on product demos alone, according to JRL Charts. Lubricant maker pjur amplified its presence through Spanish distributors, with SaintSual building a larger pjur brand area and the products also appearing at the Dreamlove, ORION, Boys of Toys and Dusedo stands, reflecting a distributor-led Southern-European market strategy, per Synergy Media.

Cosmetics brand Orgie made one of the strongest commercial impressions at EroSpain 2026, debuting four products: the Liquid Pulse arousal gel, Piranha Power Cream, Electric Oral lip gloss and Juicy Oral spray. Orgie reported that its gift-set stock sold out on the first day of the fair, according to EAN. Other recurring exhibitors and sponsors associated with EroSpain across editions include LELO, Lovehoney, Svakom, Kiiroo and Shunga, per the official EroSpain events page.

What is the EroSpain program beyond the show floor?

EroSpain pairs its B2B show floor with a social and recognition program. The fair's format combines product launches and training with an EroSpain Awards gala, an EroSpain Cocktail and an EroSpain Party, according to the official EroSpain events page. This mix mirrors the 2023 debut, which featured a welcome cocktail and an awards gala alongside the trade exhibition. For the precise schedule and award categories of any future edition, the official site is the authoritative source.

Which industry trends did EroSpain 2026 reflect?

EroSpain 2026 is a products and retail B2B fair rather than a creator conference, but the technology and consumer trends on its show floor mirror forces reshaping how creators and the agencies that support them work. The four themes below pair what EroSpain 2026 actually surfaced with practical context for creators and their management teams. Where a trend reflects general 2026 sector reporting rather than on-the-record EroSpain sessions, that is noted.

How is AI changing sexual-wellness products and creator operations?

AI-driven personalization is one of the defining sexual-wellness product trends of 2026, with biometric and feedback-based design appearing across smart, connected devices, according to 2026 sector trend reporting from TinyVelvet. These are general sector trends rather than confirmed EroSpain 2026 keynote topics, but Lovense's connected-ecosystem retail pitch at the show fits the same direction of travel. The same AI wave reshapes creator operations behind the scenes. At Bunny Agency, which manages 400-plus creators, AI-assisted but human-supervised chatting systems and a proprietary CRM handle the volume of fan messaging while a real person stays responsible for tone, consent and authenticity.

The distinction between AI-assisted and fully automated matters here. The lesson is that AI is an amplifier for human relationships, not a replacement for them: creators or agencies leaning entirely on unsupervised automation risk the authenticity that earns repeat fans.

Does EroSpain 2026 reflect creator independence versus agency support?

EroSpain 2026's exhibitor base of brands, distributors and retailers underlines a structural truth that also applies to creators: scaling a business usually means choosing between doing everything yourself and partnering with specialists. pjur's distributor-led approach at the show, working through SaintSual, Dreamlove, ORION and others rather than going direct, is one model; building everything in-house is another. Many creators weigh the same trade-off between full self-management and working with an agency. Before signing with anyone, creators should understand standard agency commission rates and read every clause in an OnlyFans agency contract. For those who prefer the independent route, Bunny Agency runs Creator Education to help creators move toward confident self-management.

Why does a multi-platform strategy matter for EroSpain 2026 attendees?

EroSpain 2026's distributor-led, multi-channel selling reflects a broader principle: brands widen their distribution rather than relying on a single channel, just as Orgie and pjur appeared across multiple stands. The same logic applies to creators. Platform diversification is a hedge against any single platform's policy shifts, and agencies that manage creators across multiple platforms and regions, as Bunny Agency does across the DACH region, LATAM, the US, Spain, France and Hungary, treat multi-platform presence as risk management rather than just growth.

How do age verification and regulation affect EroSpain 2026 attendees?

Regulation is a constant backdrop for everyone in the adult and sexual-wellness space, and EroSpain 2026's professionals-only, B2B model is itself a form of access control: the fair is built for verified trade professionals rather than the general public. For creators and agencies, the tightening of age-verification and content rules across jurisdictions makes compliance a core operational competency rather than an afterthought. This regulatory pressure is also why vetting matters when choosing partners: creators should learn to spot the warning signs in scam OnlyFans agencies and follow a structured process for choosing the right agency.

What does EroSpain 2026 mean for creators?

• ✓It is a products trade fair, not a creator event. EroSpain 2026 is a B2B show for brands, distributors and retailers, so individual content creators are not the target audience; the value is in the trends it surfaces, not in attending.
• ✓AI is arriving in connected products. Lovense's ecosystem pitch and the broader 2026 push toward AI-driven personalization hint at the AI-assisted tools that increasingly support creator workflows, from messaging to content ideation.
• ✓'Sexual wellness' positioning widens your audience. The industry's shift toward wellness, lifestyle and retail mainstreaming gives creators more legitimate, brand-safe ways to position their work across platforms.
• ✓Diversify across platforms and regions. Mirroring how exhibitors sell through many channels, creators should avoid over-reliance on a single platform to protect income against policy changes.
• ✓Know the economics before partnering. If you are considering management, understand typical commission rates and prefer learning self-management through Creator Education if independence is your goal.

What does EroSpain 2026 mean for agencies?

• ✓A read on where the industry is heading. EroSpain 2026 is a useful sensor for product, AI and retail trends that filter down into how agencies build tools and advise creators.
• ✓AI-assisted, human-supervised operations are the standard. The connected-device strategies shown at EroSpain 2026 reinforce that automation works best with human oversight; Bunny Agency's full-service management uses AI-assisted chatting kept under human supervision for exactly this reason.
• ✓Distributor and channel strategy is everything. pjur's success working through SaintSual, Dreamlove, ORION and other distributors shows the value of strong local partners, a lesson that mirrors why regional, on-the-ground teams outperform remote-only operators.
• ✓International reach is a competitive edge. With EroSpain anchored in Barcelona and Southern Europe, agencies operating across multiple regions, as Bunny Agency does across six international studios, are better placed to serve global creators.
• ✓Compliance and reputation matter most. As regulation tightens, agencies that operate transparently stand apart from the scam operators that damage trust across the industry.
• ✓Compare events to plan your year. Pair this guide with our Expo Sexo y Erotismo 2026 guide, VENUS Berlin 2026 guide and EroFest 2026 guide, or browse the full events hub.

About Bunny Agency

Bunny Agency, founded in 2019, is an international creator-management company with 112-plus team members across six studios, managing 400-plus creators who average $55,000 per month. Bunny Agency operates across the DACH region, LATAM, the US, Spain, France and Hungary, and builds proprietary CRM and AI-assisted (human-supervised) chatting systems to support its full-service management. For creators who want to take the independent route, Bunny Agency also runs creatoreducation.com, a learning resource for those moving toward confident self-management. To weigh your options, see our guide to the best OnlyFans agency criteria.